Jenny Garrett – Reflexion Associates

Jenny Garrett’s mission is to transform the world for everyone, empowering one woman at a time.

Her business journey began as a sole trader providing One to One leadership coaching to leaders in 2006 and her company became incorporated, namely Reflexion Associates Limited – in 2009.

Since then the company has grown and received numerous accolades, they provide Leadership training, team development, psychometric testing and feedback alongside coaching.

In 2012, Jenny wrote her Amazon bestselling book Rocking Your Role, which added gender diversity leadership development, and diversity training more broadly to our offering.

“ My journey to running by business began when I trained as a coach while still working full time. I found the process both personally and professionally transformational, and as a result my role as a marketer was no longer fulfilling. At the time I couldn’t see any full time roles for coaches in existence.  I realised that I would have to start a coaching business to do what I was passionate about.  So, I didn’t choose to run a business it chose me.

I was cautious about leaping straight into the unknown world of coaching. I came up with a plan to reduce my hours to 4 days and build my business on the fifth.  Within a year, I was freelance and that was in 2006.  My business has grown and developed since then, Reflexion Associates now delivers accredited leadership and coaching training alongside one to one coaching. In 2012, I wrote a book, which propelled my business to the next level; it is now receiving global attention. As a result the business now has a second arm: Rocking Your Role, which provides work and life navigation for trailblazing women executives and entrepreneurs, through speaking engagements, programmes and one to one coaching.

I have had some challenges along the way, I didn’t really think of it as a business as first, I just wanted to match my full time salary, but that really isn’t enough if you want to grow things.   If you are delivering a service, you need to take into account that you will need to be a marketer, book keeper, networker and administrator as well as the service you provide, so you probably won’t be doing the thing you love all of the time. Factor this in when you are thinking about your pricing or you won’t make enough to survive past your first year.

Although juggling being a Mum alongside running a business can be hard, especially if you don’t have back up when your child is unwell, I have found it liberating. When my daughter had school events I enjoyed not having to ask permission to take time out and working from home whenever I could.  Of course you do have to be disciplined to do that and structuring your day is a must.

Something that I have done which has worked really well for me is to continue to learn, develop and embrace technology.  Developing my online transformational coaching programme – the Happenista Project has been exciting, in terms of the impact with clients.

Helping others is a big part of business in my opinion, I mentor women in developing countries through the Cherie Blair Foundation and have co-founded a social enterprise called Rocking Ur Teens that inspires, increase aspirations and aids social mobility.

When I started my business I didn’t know other business people, this made networking invaluable for me.  Your network can provide you with connections, information and opportunities to collaborate, but most importantly you will be with a group of like-minded people and will get the support and challenge you need.”