Emily Brooke, Blaze
It takes a bold and confident individual to give up an Oxbridge education to follow a design dream, but that’s exactly what Emily Brooke did. After one year of studying Physics at Oxford, she realised her passion lay in Design so she left to study Product Design in Brighton and got herself to Design school in Milan. Tasked with a final year project, she was inspired by a 1,000 mile charity bike ride (raising £60k in the process) and sought to identify and tackle the greatest challenge for urban cyclists – the dangers of left turning vehicles.
The result was Laserlight – a detachable front light (required by law) that projects a laser beam image of a bike on the road ahead, alerting vehicles and pedestrians to the presence of a cyclist and increasing the cyclist’s road footprint. Running a Kickstarter, Emily raising £55,000 to put her product design into production and launched Laserlight in November 2013. Since then every pre-order batch has sold out and the product is shipped to 45 countries.
Emily worked for six months researching the problem, collaborating with a driving psychologist, a major bus company, dozens of cyclists and using statistics on accidents and fatalities. She believes wholeheartedly that Laserlight will help cyclists be seen when they’re otherwise invisible. It is the first in a range of products for urban cyclists from Blaze.