Access to Finance – Pera Consulting

Doggy Style is a mobile dog grooming service, available in the North Warwickshire area.

Doggy Style received business coaching and financial support from Warwickshire Rural Growth Network (funding provided by the Department for Environment, Food and Rural Affairs and the Government Equalities Office) to develop business management skills and to generate new enquiries like a full-time business.  The business coaching has provided Doggy Style with an opportunity to develop strategic management skills to grow the business and generate new enquiries, as well as accessing financial support from the Rural Growth Network.

In September 2013, Pera Consulting (partner delivering the business coaching element of Rural Growth Network) received an enquiry from Laura (business owner) regarding start-up business support available through Rural Growth Network programme managed by Warwickshire County Council.

Doggy Style met Rita Booth, a business coach at Pera Consulting, on 3rd October 2013 at an event.  At this point, Laura had identified a gap in this market, launched Doggy Style as a mobile dog grooming service and was taking bookings during evenings and weekends, to work around her existing employment.

Laura and Rita agreed to meet, to discuss the business and explore ways in which to grow this business into a full-time proposition.  Following this initial diagnostic meeting, Rita and Laura developed an action plan to grow this business and plan marketing activity.

As a start-up business, Doggy Style also required financial support to secure a fully equipped mobile dog grooming parlour.  Doggy Style successfully secured a Rural Growth Network start-up grant, which has given the business an opportunity to buy and modify a van, into a fully functional dog grooming parlour.

With the ongoing professional support and guidance from Pera Consulting Ltd and Warwickshire Rural Growth Network, Doggy Style has overachieved on its target for new enquiries per week.  By the end of January 2014, Laura has planned to increase her hours in Doggy Style, due to an increased demand for this service.  Doggy Style is set to be a full-time business by July 2014.

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