Miss Macaroon, set up by social entrepreneur and trained pastry chef Rosie Ginday, is a high-end patisserie with a difference. This social enterprise business specialises in baking French macaroons, hand-made by long-term unemployed young people, ex-offenders and care leavers aged between 18 and 35.
After finding it difficult to secure finance from social and traditional lenders, Miss Macaroon successfully approached BCRS Business Loans, an accredited lender for the British Business Bank’s Enterprise Finance Guarantee programme. Just seven months later, Rosie opened her first store in Birmingham’s Great Western Arcade, helping to create new jobs locally and enabling her to provide more training opportunities for vulnerable young people. In the store’s first six months the Miss Macaroon team have helped get two long-term unemployed people into full-time work and one into further work experience.
Ultimately, the aim is to help as many young people as possible secure sustainable, full-time employment. Miss Macaroon plans to open a second store in the UK within the next year.